| | text | image | with_more |
| Unique people in experiment | 439 | 435 | 481 |
| People who clicked through to checkout page | 74 / 16.8% | 68 / 15.6% | 66 / 13.7% |
| People who purchased a book | 22 / 5.0% | 20 / 4.5% | 15 / 3.1% |
| Average order value per person who purchased | $27.27 | $32.5 | $25.0 |
| People who shared | 11 / 2.5% | 10 / 2.2% | 13 / 2.7% |
| Total Shares | 13 | 11 | 14 |
| Average shares per person who shared | 1.1 | 1.1 | 1.0 |
| People who clicked on a share | 34 | 21 | 37 |
| Friends who bought a book | 1 / 2.9% | 0 / 0.0% | 0 / 0.0% |
| Friends who shared | 1 / 2.9% | 0 / 0.0% | 0 / 0.0% |
| Average number of shares for people who clicked on a share and then shared | 1.0 | - | - |
| Number of people who clicked on a share by Friends | 1 | 0 | 0 |