| | click | login |
| Unique people in experiment | 736 | 746 |
| People who clicked through to checkout page | 125 / 16.9% | 96 / 12.8% |
| People who purchased a book | 35 / 4.7% | 24 / 3.2% |
| Average order value per person who purchased | $28.57 | $28.33 |
| People who shared | 23 / 3.1% | 12 / 1.6% |
| Total Shares | 27 | 13 |
| Average shares per person who shared | 1.1 | 1.0 |
| People who clicked on a share | 39 | 53 |
| Friends who bought a book | 1 / 2.5% | 0 / 0.0% |
| Friends who shared | 1 / 2.5% | 0 / 0.0% |
| Average number of shares for people who clicked on a share and then shared | 1.0 | - |
| Number of people who clicked on a share by Friends | 1 | 0 |