| | watch_you | dashboard | Free Stuff | metrics | watch_others |
| Unique people in experiment | 1440 | 1392 | 1469 | 1445 | 1463 |
| People who clicked through to checkout page | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% |
| People who purchased a book | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% |
| Average order value per person who purchased | - | - | - | - | - |
| People who shared | 9 / 0.6% | 9 / 0.6% | 11 / 0.7% | 8 / 0.5% | 6 / 0.4% |
| Total Shares | 9 | 9 | 12 | 9 | 8 |
| Average shares per person who shared | 1.0 | 1.0 | 1.0 | 1.1 | 1.3 |
| People who clicked on a share | 8 | 15 | 5 | 7 | 11 |
| Friends who bought a book | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% |
| Friends who shared | 1 / 12.5% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% |
| Average number of shares for people who clicked on a share and then shared | 1.0 | - | - | - | - |
| Number of people who clicked on a share by Friends | 0 | 0 | 0 | 0 | 0 |