| | learning process | no |
| Unique people in experiment | 288 | 120 |
| People who clicked through to checkout page | 100 / 34.7% | 39 / 32.5% |
| People who purchased a book | 25 / 8.6% | 7 / 5.8% |
| Average order value per person who purchased | $26.0 | $25.0 |
| People who shared | 4 / 1.3% | 3 / 2.5% |
| Total Shares | 4 | 4 |
| Average shares per person who shared | 1.0 | 1.3 |
| People who clicked on a share | 29 | 6 |
| Friends who bought a book | 0 / 0.0% | 0 / 0.0% |
| Friends who shared | 0 / 0.0% | 0 / 0.0% |
| Average number of shares for people who clicked on a share and then shared | - | - |
| Number of people who clicked on a share by Friends | 0 | 0 |