| | yes | no |
| Unique people in experiment | 1481 | 270 |
| People who clicked through to checkout page | 428 / 28.8% | 33 / 12.2% |
| People who purchased a book | 46 / 3.1% | 10 / 3.7% |
| Average order value per person who purchased | $26.63 | $25.0 |
| People who shared | 12 / 0.8% | 3 / 1.1% |
| Total Shares | 13 | 4 |
| Average shares per person who shared | 1.0 | 1.3 |
| People who clicked on a share | 24 | 7 |
| Friends who bought a book | 0 / 0.0% | 0 / 0.0% |
| Friends who shared | 0 / 0.0% | 0 / 0.0% |
| Average number of shares for people who clicked on a share and then shared | - | - |
| Number of people who clicked on a share by Friends | 0 | 0 |