| | the_successful | the_radical | paying_customers | the_movement | how_smart | the_breakthrough | how_savvy |
| Unique people in experiment | 433 | 449 | 74 | 419 | 119 | 144 | 124 |
| People who clicked through to checkout page | 92 / 21.2% | 90 / 20.0% | 13 / 17.5% | 68 / 16.2% | 18 / 15.1% | 20 / 13.8% | 13 / 10.4% |
| People who purchased a book | 24 / 5.5% | 21 / 4.6% | 3 / 4.0% | 12 / 2.8% | 3 / 2.5% | 4 / 2.7% | 5 / 4.0% |
| Average order value per person who purchased | $25.0 | $26.19 | $25.0 | $25.0 | $33.33 | $50.0 | $25.0 |
| People who shared | 14 / 3.2% | 4 / 0.8% | 2 / 2.7% | 11 / 2.6% | 2 / 1.6% | 3 / 2.0% | 6 / 4.8% |
| Total Shares | 15 | 4 | 2 | 11 | 2 | 4 | 8 |
| Average shares per person who shared | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | 1.3 | 1.3 |
| People who clicked on a share | 29 | 15 | 8 | 13 | 3 | 6 | 21 |
| Friends who bought a book | 1 / 3.4% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 1 / 4.7% |
| Friends who shared | 1 / 3.4% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 1 / 4.7% |
| Average number of shares for people who clicked on a share and then shared | 1.0 | - | - | - | - | - | 1.0 |
| Number of people who clicked on a share by Friends | 8 | 0 | 0 | 0 | 0 | 0 | 1 |