| | the_lean_startup | preorder |
| Unique people in experiment | 396 | 414 |
| People who clicked through to checkout page | 55 / 13.8% | 54 / 13.0% |
| People who purchased a book | 9 / 2.2% | 15 / 3.6% |
| Average order value per person who purchased | $25.0 | $35.0 |
| People who shared | 11 / 2.7% | 14 / 3.3% |
| Total Shares | 14 | 14 |
| Average shares per person who shared | 1.2 | 1.0 |
| People who clicked on a share | 42 | 22 |
| Friends who bought a book | 1 / 2.3% | 0 / 0.0% |
| Friends who shared | 1 / 2.3% | 0 / 0.0% |
| Average number of shares for people who clicked on a share and then shared | 1.0 | - |
| Number of people who clicked on a share by Friends | 1 | 0 |