| | watch_you | dashboard | Free Stuff | metrics | watch_others |
| Unique people in experiment | 3719 | 3775 | 3911 | 3746 | 3721 |
| People who clicked through to checkout page | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% |
| People who purchased a book | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% |
| Average order value per person who purchased | - | - | - | - | - |
| People who shared | 16 / 0.4% | 15 / 0.3% | 23 / 0.5% | 17 / 0.4% | 15 / 0.4% |
| Total Shares | 16 | 16 | 24 | 20 | 17 |
| Average shares per person who shared | 1.0 | 1.0 | 1.0 | 1.1 | 1.1 |
| People who clicked on a share | 15 | 42 | 34 | 29 | 23 |
| Friends who bought a book | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% | 0 / 0.0% |
| Friends who shared | 1 / 6.6% | 0 / 0.0% | 0 / 0.0% | 1 / 3.4% | 0 / 0.0% |
| Average number of shares for people who clicked on a share and then shared | 1.0 | - | - | 1.0 | - |
| Number of people who clicked on a share by Friends | 0 | 0 | 0 | 0 | 0 |