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The Lean Startup

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Price: $26 $14
ORDER
Fall 2011
The Crown Publishing Group
A division of Random House, Inc.

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About the author

Eric-ries-big

Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third startup, which has today has over 40 million users and 2009 revenue over $22 million. An entrepreneur in residence at Harvard Business School and a frequent speaker at business events, he advises startups on business and product strategy using the Lean Startup approach.

Startup-feedback-loop1

Principles of The Lean Startup

Entrepreneurs are everywhere

You don’t have to work in a garage to be in a startup.

Entrepreneurship is management

A startup is an institution, not just a product, so it requires management, a new kind of management specifically geared to its context.

Validated learning

Startups exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision.

Innovation accounting

To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups.

Build-Measure-Learn

The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop.

About the book

The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk. This book shows you how.

About this site

Publishing--like many businesses--is rife with unknowns. Who's the reader? What's the right content? How should we market it? By working with you to apply Lean Startup methods, we hope to answer these questions while the book is still being worked on. Thanks for joining us.

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